The World Nature Forum’s Virtual Journey

Client: World Nature Forum
Introduction: Q3 2022
Main Deliverables: Multi-Language Virtual Environment, Content Management System, Game Development, Webinar and Videochat-Tool, 
Project Management: Paolo Mira, Zoé Dubois – Immensive SA
In Collaboration with: Daphnis Lalot – Design
Links: Virtual World

In the heart of Naters, the World Nature Forum stands as the pivotal gateway to the UNESCO World Heritage Site Swiss Alps Jungfrau-Aletsch, a place where nature’s grandeur meets human curiosity. Faced with the challenges of a rapidly evolving world, from pandemics to digital transformation, the World Nature Forum, in partnership with Immensive, embarked on a groundbreaking journey to transcend physical boundaries and bring the splendor of its high-alpine wonders to a global audience through the digital realm.

Bridging Distances: The Challenge of Virtual Accessibility

The vision was ambitious yet clear: to elevate the museum’s treasures beyond the confines of geographical limits, making them accessible to the world through the internet. Immensive, taking up the challenge, crafted a virtual space that transcends traditional information delivery. This digital landscape is rich with interactive elements, allowing visitors to immerse themselves in the museum’s narrative from anywhere. The suite of virtual experiences includes guided tours, webinars, a digital twin of the Museum, and a captivating game, each designed to enrich the visitor’s journey.

Innovative Solutions for a Digital Era

  • 3D Motion Design: A meticulously crafted 3D environment that breathes life into the museum’s exhibits, creating a dynamic visual experience.
  • Integrated Communication Suite: A comprehensive backend system supports meeting scheduling, access management, and facilitates video calls, screen sharing, and interactive chats, accommodating group visits with ease.
  • Webinar and Virtual Tour Platform: A broad audience can now access virtual tours and webinars, expanding educational opportunities.
  • Interactive Gaming Experience: A strategically designed game enhances visitor engagement, requiring skill and offering fun.
  • Content Management System (CMS): A user-friendly CMS empowers the museum to seamlessly update and personalize its content, ensuring a fresh and engaging visitor experience.
  • Direct Interface Access: A bespoke access portal guides visitors directly to the museum’s Matterport visual tour.
    360° Media Integration: Virtual panels are augmented with immersive 360° images and videos, enriching the educational content.

A Dynamic Digital Presence

This strategic innovation has not only added a new dimension to the World Nature Forum’s web presence but has revolutionized the visitor experience. The platform stands out for its immersive depth, interactivity, and the sheer enjoyment it offers compared to static websites. Unlike traditional streaming services, Immensive’s web-based framework promises swift, responsive access without the need for high-end hardware, making the virtual museum experience accessible to all.

The initiative has significantly broadened the World Nature Forum’s reach, disseminating its conservation message globally and paving the way for a new era of museum engagement. This virtual extension has opened new doors, inviting people worldwide to marvel at the high-alpine natural wonders from the comfort of their homes.

“Through the virtual museum platform, we’ve brought the World Nature Forum’s thematic worlds to life, offering an immersive and playful exploration accessible from afar. Content updates are simple, ensuring the latest information is always at our audience’s fingertips.”

Barbara Mäder

Barbara Mäder
Director of Marketing & Communication
UNESCO World Heritage Swiss Alps Jungfrau-Aletsch

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