Swiss Cheese – Schweizerkä

Client: Switzerland Cheese Marketing AG
Introduction: Q3 2021
Main Deliverables: Multi-Touch Hardware, Multi-Touch Application, Content Management System, Customized API Connection, Multi-Player Quiz, Multilanguage Module
Project Management: Paolo Mira, Immensive SA
In Collaboration with: Kargo Kommunikation GmbH
Links: Usecase on the Kargo Website

Together with KARGO Kommunikation GmbH, we had the pleasure to create an interactive experience for Swiss Cheese Marketing AG (SCM) reflecting the rich cheese landscape of Switzerland.

The result is one of the most beautiful PopupExperiences ever created, with many fascinating details to discover, making every cheese lover’s heart beat faster.

The multi-touch application features multimedia content (images, videos, PDFs) on all sorts of topics such as history, show-caves, recipes, cheese factsheets and much more, and cleverly combines modern technology with the traditional world of cheese production.

The solution’s main purposes are to augment brand awareness, knowledge transfer, lead generation and entertainment at trade fairs and roadshows. Especially at public fairs the multiplayer quiz, where visitors can test their knowledge against each other, provides an extraordinary point of attraction.

The design was implemented by KARGO Kommunikation GmbH with great attention to details, including drawn illustrations by the artist Kornel Stadler, giving the application a truly unique natural look&feel.

An invisible but most important key element of this project is the API connection that automatically pulls all content from an external source, which means considerable time savings in content management for the customer.

“Mit dem Touchtable für Schweizer Käse können wir auf Messen und Events die Besucher:innen mit den intuitiven Funktionen und einem wunderbaren Design für Schweizer Käse begeistern. Unsere Wünsche wurden von Beginn weg gut erfasst und die Projektumsetzung hat zu jeder Zeit hervorragend geklappt.”

Vanessa Zingg
Marketing Manager bei Switzerland Cheese Marketing

In collaboration with communication agency:
KARGO Kommunikation GmbH

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