Metalli Einkaufs-Allee Zug

Client: Zug Estates AG
Introduction: Q1 2021
Project Management: Paolo Mira, Atracsys Interactive SA
Main Deliverables: Multi-Touch Hardware, Public Multi-Touch Application, Content Management System

In the main hall of the Metalli shopping mall, visitors can discover all available shops and restaurants as well as how to get there.

A super-easy-to-use interactive Mall Guide was created with the PopupExperience. It offers visitors a fast way to discover the multitude of shops, restaurants and services that are located within the Metalli. With the dynamic filter module the overwhelming offerings of the shopping centre can easily be narrowed down to one’s interest.

By means of the cloud-based CMS, everything is kept up-to-date by the client. This way the content can be adjusted any time and from anywhere. Usage statistics provide important information about visitor’s interests and can thus be used to further improve the shopping experience.

The first of a series of 55-inch 4K multi-touch screen was installed in a strategic, well-frequented location in the covered semi-outdoor area.

Metalli PopupExperience Atracsys Interactive

Gregor Schaller

Leiter Immobilienbewirtschaftung Zentrumsareal Zug bei Zug Estates

“Die Installation des Screens ist der erste Schritt zur Digitalisierung unserer Centerinformation. Er zeichnet sich durch eine nutzerfreundliche Handhabung aus – sowohl für die Kundinnen und Kunden der Metalli als auch für uns in der Pflege der Inhalte.”

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