From 14 to 20 April 2026, during Watches and Wonders Geneva 2026, we will be present at the LAB to present Showcase Experience, developed as part of our collaboration with the Horopedia Foundation.

This interactive installation is part of the Maison des Arts & de la Culture Horlogère (MACH) project, for which we design the digital systems shaping the visitor experience.

Since its creation, the Horopedia Foundation has been committed to preserving, transmitting, and promoting watchmaking knowledge in all its dimensions—heritage, professions, craftsmanship, and watchmaking cultures.

As part of the Maison des Arts & de la Culture Horlogère (MACH), we collaborate with the foundation to transform this content into immersive and accessible experiences. Together, we bridge heritage expertise and digital technologies to deliver innovative and engaging forms of mediation.

At the LAB, Showcase Experience enables seamless and precise navigation between content and objects. It demonstrates how complex information can be made interactive and accessible to all.

The installation offers a first glimpse of the technologies and systems we are developing for the Maison des Arts & de la Culture Horlogère (MACH).

The Maison des Arts & de la Culture Horlogère (MACH) embodies a renewed approach to cultural mediation, where content, space, and interaction are seamlessly connected.

We design and deploy the entire digital ecosystem, including interactive installations, visitor journeys, and immersive experiences.

Currently under active development, the Maison des Arts & de la Culture Horlogère (MACH) is scheduled to open in the future. Watches and Wonders Geneva 2026 will offer an initial preview through Showcase Experience.

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