{"id":76128,"date":"2024-12-10T11:56:02","date_gmt":"2024-12-10T10:56:02","guid":{"rendered":"https:\/\/l2567pblzpn.preview.infomaniak.website\/portfolio\/ansam\/"},"modified":"2025-10-28T16:00:59","modified_gmt":"2025-10-28T15:00:59","slug":"ansam-fr","status":"publish","type":"portfolio","link":"https:\/\/www.immensive.com\/fr\/immensive-portfolio\/ansam-fr\/","title":{"rendered":"Le parcours interactif d’ANSAM : des exp\u00e9riences captivantes pour le Swiss IT Forum(s)"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-206537″ back_image=\u00a0\u00bb76116″ back_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb back_attachment=\u00a0\u00bbfixed\u00a0\u00bb back_position=\u00a0\u00bbcenter center\u00a0\u00bb parallax=\u00a0\u00bbyes\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ row_height_pixel=\u00a0\u00bb400″ back_size=\u00a0\u00bbcover\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb608834″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbbottom\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb2″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ css=\u00a0\u00bb.vc_custom_1519947016391{padding-bottom: 30px !important;}\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbzoom-out\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb357986″]<\/p>\n

ANSAM<\/p>\n

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Voyez la vie en rose avec ANSAM et sa PopupExperience
\npratique et amusante !<\/h2>\n

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Client<\/h4>\n

ANSAM[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_column_text uncode_shortcode_id=\u00a0\u00bb148506″ css=\u00a0\u00bb.vc_custom_1761663069881{padding-top: 0px !important;}\u00a0\u00bb]<\/p>\n

Ann\u00e9e<\/h4>\n

2024[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3″][vc_column_text uncode_shortcode_id=\u00a0\u00bb512120″ css=\u00a0\u00bb.vc_custom_1761663079555{padding-top: 0px !important;}\u00a0\u00bb]<\/p>\n

Principaux d\u00e9livrables<\/h4>\n

Application multi-touch, syst\u00e8me de gestion de contenu (CMS), module d’enqu\u00eate, module de mini-jeux[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb190230″ back_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb back_color_solid=\u00a0\u00bb#fcedf0″][vc_column width=\u00a0\u00bb1\/1″][vc_column_text text_lead=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb167584″]<\/p>\n

Pr\u00e9sentation au Swiss IT Forum(s)<\/h3>\n

Pour accompagner ANSAM, partenaire platine du prestigieux \u00e9v\u00e9nement Swiss IT Forum(s), nous avons d\u00e9velopp\u00e9 une PopupExperience<\/strong><\/a> pour leur table tactile 55″ 4K<\/a>. Cette application est le reflet de leur nouvelle identit\u00e9, combinant humour, gamification, et interactivit\u00e9. L\u2019objectif \u00e9tait de concevoir une application interactive et captivante, parfaitement align\u00e9e avec l\u2019identit\u00e9 modernis\u00e9e d\u2019ANSAM, pour marquer les esprits des visiteurs.[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb2\/3″][vc_column_text text_lead=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb116642″]<\/p>\n

Une solution sur mesure pour connecter et convertir<\/h3>\n

Cette PopupExperience a permis aux invit\u00e9s de d\u00e9couvrir les services et valeurs d\u2019ANSAM \u00e0 travers un parcours interactif et immersif. Elle a enrichi le discours commercial avec des pr\u00e9sentations dynamiques tout en captivant l\u2019audience gr\u00e2ce \u00e0 des jeux engageants. De plus, un formulaire int\u00e9gr\u00e9<\/a> a facilit\u00e9 la collecte de leads, renfor\u00e7ant l\u2019impact commercial de l\u2019initiative. <\/p>\n

Fonctionnalit\u00e9s : une exp\u00e9rience digitale captivante<\/h3>\n

L’application a permis aux participants d’acc\u00e9der \u00e0 des pr\u00e9sentations interactives sur l’AMNA, de jouer \u00e0 des jeux tels que le memory<\/a> et le pong, et d’explorer en toute transparence le site web ou la section carri\u00e8re via des modules web et des codes QR. Chaque fonctionnalit\u00e9 a \u00e9t\u00e9 con\u00e7ue pour des interactions intuitives et m\u00e9morables, incarnant parfaitement les valeurs modernes et innovantes de l’AMNA.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3″][vc_single_image media=\u00a0\u00bb147915″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb694661″][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=\u00a0\u00bb\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb115000″ sep_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb sep_color_solid=\u00a0\u00bb#222222″][vc_row_inner][vc_column_inner width=\u00a0\u00bb5\/6″][vc_column_text uncode_shortcode_id=\u00a0\u00bb755409″]<\/p>\n

\u201cNous avons cette table tactile depuis plusieurs ann\u00e9es. R\u00e9cemment, je l’ai actualis\u00e9e avec une nouvelle identit\u00e9 et un concept diff\u00e9renciant, am\u00e9liorant ainsi nos pr\u00e9sentations commerciales. Nous y avons \u00e9galement int\u00e9gr\u00e9 des modules de gamification, ce qui la rend encore plus interactive et engageante. La table est d\u00e9sormais utilis\u00e9e lors de nos \u00e9v\u00e9nements, et elle sera prochainement install\u00e9e dans l’un de nos locaux. L’\u00e9quipe d’Immensive a fait preuve d’un grand professionnalisme tout au long de ce projet. J’ai pris \u00e9norm\u00e9ment de plaisir \u00e0 collaborer avec eux pour cr\u00e9er cette exp\u00e9rience immersive \u2013 un nom qui ne pourrait pas \u00eatre mieux choisi !\u201d.<\/p><\/blockquote>\n

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L\u00e9anne Dejeu
\n<\/strong>Responsable du marketing et de la communication du groupe ANSAM<\/p>\n

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[…]<\/p>\n","protected":false},"author":10,"featured_media":147471,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[142],"class_list":["post-76128","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-popupexperience-fr"],"yoast_head":"\nExp\u00e9rience de marque interactive pour ANSAM \u2013 Swiss IT Forum(s)<\/title>\n<meta name=\"description\" content=\"Nous avons cr\u00e9\u00e9 pour ANSAM une exp\u00e9rience de marque interactive sur table 4K, ludique et engageante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.immensive.com\/fr\/immensive-portfolio\/ansam-fr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exp\u00e9rience de marque 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