{"id":73649,"date":"2024-02-19T16:08:00","date_gmt":"2024-02-19T15:08:00","guid":{"rendered":"https:\/\/www.immensive.com\/portfolio\/point-de-contact-inspirant-a-ledelweiss-cafe\/"},"modified":"2024-11-26T10:44:36","modified_gmt":"2024-11-26T09:44:36","slug":"point-de-contact-inspirant-a-ledelweiss-cafe","status":"publish","type":"portfolio","link":"https:\/\/www.immensive.com\/fr\/immensive-portfolio\/point-de-contact-inspirant-a-ledelweiss-cafe\/","title":{"rendered":"Point de contact inspirant \u00e0 l’Edelweiss Caf\u00e9"},"content":{"rendered":"

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Point de contact inspirant \u00e0 l’Edelweiss Caf\u00e9<\/p>\n

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Client: Edelweiss Air<\/a><\/span><\/h5>\n
Introduction: Q1 2024<\/strong><\/em><\/span><\/h5>\n
Principaux produits livr\u00e9s : Mat\u00e9riel multi-touch, application publique multi-touch, recherche de destination personnalis\u00e9e, module de code QR, module multilingue, affichage de contenu personnalis\u00e9, syst\u00e8me de gestion de contenu personnalis\u00e9, mini-jeux.<\/span><\/h5>\n
Gestion de projet: Paolo Mira, Gaetan Cretton<\/a>, Zo\u00e9 Dubois<\/a> Immensive SA<\/span><\/h5>\n
En collaboration avec: Loved gmbh<\/a>, Office 104<\/a><\/span><\/h5>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=\u00a0\u00bb\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column width=\u00a0\u00bb1\/1″][vc_column_text text_lead=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb762177″]Dans l’atmosph\u00e8re anim\u00e9e du caf\u00e9 Edelweiss \u00e0 l’a\u00e9roport de Zurich, o\u00f9 les voyageurs recherchent des moments de d\u00e9tente, une exp\u00e9rience interactive se d\u00e9roule avec le kiosque interactif multi-utilisateurs multi-touch d’Immensive. L’objectif principal est de captiver les clients avec des images et des vid\u00e9os de haute qualit\u00e9, transformant leur temps d’attente en une exp\u00e9rience inspirante. Construite sur la base du framework PopupExperience, cette application est personnalisable : <\/p>\n

    \n
  • Carte du monde Zoomable<\/strong>: Le niveau de d\u00e9tail correspond au nombre de destinations visibles, ce qui permet aux utilisateurs d’explorer de nombreuses options de voyage.<\/li>\n
  • Filtres de destinations<\/strong>: Les clients peuvent d\u00e9couvrir les destinations souhait\u00e9es en fonction de diff\u00e9rentes cat\u00e9gories telles que les saisons et les activit\u00e9s.<\/li>\n
  • T\u00e9l\u00e9chargements de QR Codes <\/strong>: Acc\u00e9dez aux derniers magazines de voyage d’Edelweiss en scannant les codes QR.<\/li>\n
  • Avions anim\u00e9s :<\/strong> Les utilisateurs peuvent appuyer sur les avions anim\u00e9s pour obtenir des informations sur les types d’avions.<\/li>\n<\/ul>\n

    [\/vc_column_text][vc_single_image media=\u00a0\u00bb73026″ media_width_percent=\u00a0\u00bb100″ uncode_shortcode_id=\u00a0\u00bb178414″][vc_column_text text_lead=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb194278″]<\/p>\n

    Avantages<\/h3>\n

    L’application sert d’infodivertissement pour tous les \u00e2ges et garantit l’accessibilit\u00e9 et la facilit\u00e9 d’utilisation pour les personnes \u00e0 mobilit\u00e9 r\u00e9duite. En outre, elle s’adresse \u00e0 un public international gr\u00e2ce \u00e0 son interface multilingue. Les images et les vid\u00e9os s\u00e9lectionn\u00e9es par des professionnels suscitent des \u00e9motions et cr\u00e9ent une atmosph\u00e8re accueillante. La fonction d’appel \u00e0 l’action,<\/strong> facilit\u00e9e par les codes QR, dirige de mani\u00e8re transparente les utilisateurs vers des destinations sp\u00e9cifiques, ce qui leur permet de r\u00e9server leur voyage instantan\u00e9ment. Big Data<\/strong> : Gestion transparente et mises \u00e0 jour faciles gr\u00e2ce au CMS Immensive.[\/vc_column_text][vc_column_text text_lead=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb137677″]<\/p>\n

    Signalisation num\u00e9rique interactive<\/h3>\n

    Strat\u00e9giquement positionn\u00e9, Edelweiss tire parti de son emplacement privil\u00e9gi\u00e9 pour offrir une vitrine num\u00e9rique captivante, permettant aux clients de s’immerger dans l’exp\u00e9rience de la marque. Gr\u00e2ce aux statistiques sur les utilisateurs<\/strong>, le syst\u00e8me fournit des informations en temps r\u00e9el sur les contenus les plus populaires, ce qui facilite les am\u00e9liorations et les optimisations continues en fonction des pr\u00e9f\u00e9rences des utilisateurs.[\/vc_column_text][vc_column_text text_lead=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb841651″]<\/p>\n

    Conclusion<\/h3>\n

    Gr\u00e2ce \u00e0 la technologie haut de gamme d’Immensive, Edelweiss transforme son caf\u00e9 en une passerelle d’inspiration, offrant une exp\u00e9rience engageante et informative aux clients. Cette approche innovante am\u00e9liore la satisfaction des clients et ouvre de nouvelles voies pour la promotion de la marque et la g\u00e9n\u00e9ration de revenus. L’int\u00e9gration transparente d’\u00e9l\u00e9ments interactifs, l’accessibilit\u00e9 multilingue et l’analyse des donn\u00e9es positionnent Edelweiss \u00e0 l’avant-garde de l’engagement moderne des clients dans l’industrie du voyage.<\/p>\n

    [\/vc_column_text][vc_row_inner][vc_column_inner width=\u00a0\u00bb5\/6″][vc_column_text text_lead=\u00a0\u00bbyes\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb187391″]\u00a0\u00bbAvec la table interactive d’Immensive, nous avons cr\u00e9\u00e9 un point de contact dans notre Edelweiss Caf\u00e9 o\u00f9 les gens peuvent \u00eatre inspir\u00e9s et s’informer sur les nombreuses et magnifiques destinations Edelweiss. Nous sommes tr\u00e8s satisfaits du r\u00e9sultat final et nous nous r\u00e9jouissons des nombreuses interactions qui auront lieu autour de la table.\u00a0\u00bb[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/6″][vc_single_image media=\u00a0\u00bb72608″ media_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-circle\u00a0\u00bb shadow=\u00a0\u00bbyes\u00a0\u00bb advanced=\u00a0\u00bbyes\u00a0\u00bb media_overlay_opacity=\u00a0\u00bb1″ media_overlay_anim=\u00a0\u00bbno\u00a0\u00bb media_text_anim=\u00a0\u00bbno\u00a0\u00bb media_image_coloration=\u00a0\u00bbdesaturated\u00a0\u00bb media_image_anim=\u00a0\u00bbno\u00a0\u00bb media_h_align=\u00a0\u00bbcenter\u00a0\u00bb media_padding=\u00a0\u00bb2″ media_width_pixel=\u00a0\u00bb200″ uncode_shortcode_id=\u00a0\u00bb197309″][vc_column_text uncode_shortcode_id=\u00a0\u00bb151968″]<\/p>\n

    Sabrina Sieber
    \nBrand Manager, Edelweiss<\/p>\n

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