{"id":73637,"date":"2020-06-03T10:35:19","date_gmt":"2020-06-03T09:35:19","guid":{"rendered":"https:\/\/www.immensive.com\/portfolio\/heidi-com\/"},"modified":"2024-10-11T16:00:27","modified_gmt":"2024-10-11T15:00:27","slug":"heidi-com","status":"publish","type":"portfolio","link":"https:\/\/www.immensive.com\/fr\/immensive-portfolio\/heidi-com\/","title":{"rendered":"heidi.com"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-206537″ back_image=\u00a0\u00bb66887″ back_repeat=\u00a0\u00bbrepeat-x\u00a0\u00bb back_attachment=\u00a0\u00bbinherit\u00a0\u00bb back_position=\u00a0\u00bbcenter bottom\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ row_height_pixel=\u00a0\u00bb120″ back_size=\u00a0\u00bbauto\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbbottom\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb2″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ css=\u00a0\u00bb.vc_custom_1519947016391{padding-bottom: 30px !important;}\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbzoom-out\u00a0\u00bb]<\/p>\n

heidi.com<\/p>\n

[\/vc_column_text][vc_empty_space empty_h=\u00a0\u00bb1″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column width=\u00a0\u00bb1\/1″][vc_single_image media=\u00a0\u00bb67005″ media_lightbox=\u00a0\u00bbyes\u00a0\u00bb media_poster=\u00a0\u00bbyes\u00a0\u00bb media_width_percent=\u00a0\u00bb100″][\/vc_column][\/vc_row][vc_row unlock_row=\u00a0\u00bb\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ font_family=\u00a0\u00bbfont-129489″ back_color=\u00a0\u00bbcolor-gyho\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_column_text uncode_shortcode_id=\u00a0\u00bb627435″]<\/p>\n

heidi.com a ouvert fin 2013 un flagship store \u00e0 Neuch\u00e2tel qui se devait d’\u00eatre \u00e0 la pointe de la technologie.<\/span><\/h5>\n
The goal was to attract a large number of customers and mainly the new generation.<\/span><\/h5>\n
Apr\u00e8s quelques ann\u00e9es de partenariat avec Samsung, Immensive a \u00e9t\u00e9 mandat\u00e9e pour imaginer un nouveau type d’interactions.<\/span><\/h5>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=\u00a0\u00bb\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column width=\u00a0\u00bb1\/1″][vc_column_text uncode_shortcode_id=\u00a0\u00bb209614″]Attirer l’attention du client par le biais d’une marque attrayante, tel \u00e9tait l’objectif principal ! Proposer un nouveau concept de magasin \u00e0 la population neuch\u00e2teloise, tel \u00e9tait le d\u00e9fi de l’\u00e9quipe de Heidi.com. En effet, l’entreprise souhaitait que ses clients soient impliqu\u00e9s d\u00e8s leur entr\u00e9e dans le magasin. Comment ? En les faisant participer \u00e0 des concours afin de gagner des prix et des r\u00e9ductions, ou en se prenant en photo et en les partageant sur les r\u00e9seaux sociaux. Un moyen simple de cr\u00e9er une communaut\u00e9 autour d’une marque. Bien entendu, Heidi.com n’a pas oubli\u00e9 d’ajouter son premier canal de communication en int\u00e9grant le site web pour les achats en ligne. Un v\u00e9ritable succ\u00e8s marketing ![\/vc_column_text][vc_column_text uncode_shortcode_id=\u00a0\u00bb100131″]Quel a \u00e9t\u00e9 le r\u00e9sultat d’une telle op\u00e9ration ?<\/p>\n

Inutile d’\u00e9num\u00e9rer les avantages : En plus de cr\u00e9er un bon buzz dans les magasins de la ville de Neuch\u00e2tel, les clients ont \u00e9t\u00e9 s\u00e9duits par la solution.<\/p>\n

Heidi.com a constat\u00e9 des effets positifs sur ses ventes et son image de marque.<\/p>\n

D\u00e9couvrez la boutique phare sur Youtube<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1″][uncode_block id=\u00a0\u00bb67167″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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