{"id":75598,"date":"2020-06-03T10:35:19","date_gmt":"2020-06-03T09:35:19","guid":{"rendered":"https:\/\/l2567pblzpn.preview.infomaniak.website\/portfolio\/heidi-com\/"},"modified":"2024-11-26T10:44:03","modified_gmt":"2024-11-26T09:44:03","slug":"heidi-com","status":"publish","type":"portfolio","link":"https:\/\/www.immensive.com\/de\/immensive-portfolio\/heidi-com\/","title":{"rendered":"heidi.com"},"content":{"rendered":"

[vc_row row_height_percent=“0″ override_padding=“yes“ h_padding=“0″ top_padding=“0″ bottom_padding=“0″ back_color=“color-206537″ back_image=“66887″ back_repeat=“repeat-x“ back_attachment=“inherit“ back_position=“center bottom“ overlay_alpha=“50″ equal_height=“yes“ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ row_height_pixel=“120″ back_size=“auto“][vc_column column_width_percent=“100″ position_vertical=“bottom“ align_horizontal=“align_center“ gutter_size=“3″ override_padding=“yes“ column_padding=“2″ style=“dark“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ css=“.vc_custom_1519947016391{padding-bottom: 30px !important;}“][vc_column_text css_animation=“zoom-out“]<\/p>\n

heidi.com<\/p>\n

[\/vc_column_text][vc_empty_space empty_h=“1″][\/vc_column][\/vc_row][vc_row row_height_percent=“0″ override_padding=“yes“ h_padding=“2″ top_padding=“2″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column width=“1\/1″][vc_single_image media=“67005″ media_lightbox=“yes“ media_poster=“yes“ media_width_percent=“100″][\/vc_column][\/vc_row][vc_row unlock_row=““ row_height_percent=“0″ override_padding=“yes“ h_padding=“2″ top_padding=“2″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column column_width_percent=“100″ gutter_size=“3″ font_family=“font-129489″ back_color=“color-gyho“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″][vc_column_text uncode_shortcode_id=“627435″]<\/p>\n

heidi.com er\u00f6ffnete Ende 2013 einen Flagship-Store in Neuenburg, der auf dem neuesten Stand der Technik sein musste.<\/span><\/h5>\n
Das Ziel war es, eine grosse Anzahl von Kunden zu gewinnen, insbesondere die neue Generation.<\/span><\/h5>\n
Nach einigen Jahren der Partnerschaft mit Samsung wurde Immensive beauftragt, eine neue Art der Interaktionen zu entwickeln.<\/span><\/h5>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=““ row_height_percent=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column width=“1\/1″][vc_column_text uncode_shortcode_id=“209614″]Nach einigen Jahren der Partnerschaft mit Samsung wurde Immensive beauftragt, eine neue Art der Interaktionen zu entwickeln. Das Ziel war es, die Aufmerksamkeit der Kunden durch eine attraktive Marke zu gewinnen \u2013 das war der Hauptzweck! Ein neues Konzeptgesch\u00e4ft den Menschen in Neuch\u00e2tel anzubieten, war die Herausforderung f\u00fcr das Heidi.com-Team. Die Firma wollte, dass ihre Kunden sofort beim Betreten des Gesch\u00e4fts einbezogen werden. Wie? Indem sie an Wettbewerben teilnahmen, um Preise und Rabatte zu gewinnen, oder indem sie Fotos von sich machten und diese in sozialen Netzwerken teilten. Eine einfache M\u00f6glichkeit, eine Community rund um eine Marke zu schaffen. Nat\u00fcrlich verga\u00df Heidi.com nicht, ihren ersten Kommunikationskanal zu integrieren, indem sie die Website f\u00fcr Online-Shopping einbanden. Es war ein echter Marketing-Erfolg![\/vc_column_text][vc_column_text uncode_shortcode_id=“100131″]Das Ergebnis einer solchen Aktion?<\/p>\n

Abgesehen davon, dass ein grosser Hype in den Gesch\u00e4ften von Neuch\u00e2tel erzeugt wurde, waren die Kunden von der L\u00f6sung fasziniert.<\/p>\n

Heidi.com verzeichnete positive Auswirkungen auf seine Verkaufszahlen und sein Markenimage.<\/p>\n

Entdecke den Flagship-Store auf Youtube<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/1″][uncode_block id=“67167″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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