{"id":75592,"date":"2020-03-16T10:16:22","date_gmt":"2020-03-16T09:16:22","guid":{"rendered":"https:\/\/l2567pblzpn.preview.infomaniak.website\/portfolio\/digitaler-gucci-katalog\/"},"modified":"2026-04-14T10:49:28","modified_gmt":"2026-04-14T09:49:28","slug":"digitaler-gucci-katalog","status":"publish","type":"portfolio","link":"https:\/\/www.immensive.com\/de\/immensive-portfolio\/digitaler-gucci-katalog\/","title":{"rendered":"Digitaler Gucci-Katalog"},"content":{"rendered":"

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Digitaler Gucci-Katalog<\/p>\n

[\/vc_column_text][vc_empty_space empty_h=“1″][\/vc_column][\/vc_row][vc_row row_height_percent=“0″ override_padding=“yes“ h_padding=“2″ top_padding=“0″ bottom_padding=“0″ back_color=“color-gyho“ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ desktop_visibility=“yes“ medium_visibility=“yes“ mobile_visibility=“yes“ inverted_device_order=“yes“ css=“.vc_custom_1584611932623{padding-top: 8px !important;padding-bottom: 8px !important;}“][vc_column width=“1\/1″][uncode_info_box items=“Categories,Date“ text_font=“font-129489″ text_size=“h6″ text_weight=“500″ separator=“bullet“][\/vc_column][\/vc_row][vc_row unlock_row_content=“yes“ row_height_percent=“0″ override_padding=“yes“ h_padding=“2″ top_padding=“2″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column width=“1\/1″][vc_gallery el_id=“gallery-112493″ type=“carousel“ medias=“71611,71613,71615,71617,71623″ carousel_lg=“3″ carousel_md=“2″ carousel_sm=“1″ thumb_size=“sixteen-nine“ gutter_size=“2″ media_items=“media|lightbox|original“ carousel_height=“equal“ carousel_interval=“5000″ carousel_navspeed=“1000″ carousel_loop=“yes“ carousel_nav=“yes“ stage_padding=“0″ single_overlay_opacity=“50″ single_padding=“2″ single_border=“yes“ title=“Galerie“][\/vc_column][\/vc_row][vc_row unlock_row=““ row_height_percent=“0″ override_padding=“yes“ h_padding=“2″ top_padding=“2″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column column_width_percent=“100″ gutter_size=“3″ font_family=“font-129489″ back_color=“color-gyho“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″][vc_column_text]<\/p>\n

Seit 2013 pr\u00e4sentiert Gucci jedes Jahr w\u00e4hrend der ber\u00fchmten Baselworld-Messe seine neuesten Uhren und Schmuckst\u00fccke in einem digitalen Katalog.<\/span><\/h5>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=““ row_height_percent=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column width=“1\/1″][vc_column_text uncode_shortcode_id=“128718″]Ziel war es, einen interaktiven Katalog und ein Verkaufstool f\u00fcr die Uhren- und Schmuckkollektionen von Gucci zu erstellen, um das Verkaufsteam w\u00e4hrend der wichtigsten Uhrenmesse des Jahres zu unterst\u00fctzen: Baselworld. Mehr als 20 R\u00e4ume des Gucci-Standes auf der Baselworld wurden mit speziell angefertigten Holztischen mit integriertem Touchscreen ausgestattet. Die interaktive Anwendung<\/a> wurde von jedem Verk\u00e4ufer genutzt, um den Einzelhandelskunden den Produktkatalog zu pr\u00e4sentieren und Bestellungen f\u00fcr das kommende Jahr aufzugeben, direkt synchronisiert mit der Gucci-Verkaufsdatenbank. Unser System wurde von 2013 bis 2019 jedes Jahr eingesetzt, jedes Mal verbessert und auf ein h\u00f6heres Niveau gebracht.[\/vc_column_text][vc_column_text]Diese innovative Art, ihre neuesten Produkte vorzustellen, beeindruckte Kunden und Medien. Ein weiterer grosser Vorteil war, dass die Arbeit des Verkaufsteams einfacher und ihre Ansprache wertvoller wurde.[\/vc_column_text][vc_row_inner][vc_column_inner width=“2\/3″][vc_column_text]<\/p>\n

\u201eUnsere Kunden und Journalisten waren sehr beeindruckt und wollten alle ein Exemplar mit nach Hause nehmen! Es hat auch meine Arbeit sehr erleichtert, da die Oberfl\u00e4che so einfach und intuitiv zu bedienen ist\u201c.<\/p><\/blockquote>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Franciane Guibert, ehemalige Verkaufsleiterin bei Gucci<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=“1\/3″][vc_single_image media=“71571″ media_width_use_pixel=“yes“ alignment=“center“ shape=“img-circle“ shadow=“yes“ advanced=“yes“ media_overlay_opacity=“1″ media_overlay_anim=“no“ media_text_anim=“no“ media_image_coloration=“desaturated“ media_image_anim=“no“ media_h_align=“center“ media_padding=“2″ media_width_pixel=“200″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/1″][uncode_block id=“67167″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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