{"id":75521,"date":"2024-02-29T11:21:37","date_gmt":"2024-02-29T10:21:37","guid":{"rendered":"https:\/\/l2567pblzpn.preview.infomaniak.website\/portfolio\/bystronics-inspirierender-messeauftritt-an-der-euroblech\/"},"modified":"2025-09-12T10:38:11","modified_gmt":"2025-09-12T09:38:11","slug":"bystronics-inspirierender-messeauftritt-an-der-euroblech","status":"publish","type":"portfolio","link":"https:\/\/www.immensive.com\/de\/immensive-portfolio\/bystronics-inspirierender-messeauftritt-an-der-euroblech\/","title":{"rendered":"Bystronic’s inspirierender Messeauftritt an der Euroblech"},"content":{"rendered":"

[vc_row row_height_percent=“0″ override_padding=“yes“ h_padding=“0″ top_padding=“0″ bottom_padding=“0″ back_color=“color-206537″ back_image=“66887″ back_repeat=“repeat-x“ back_attachment=“inherit“ back_position=“center bottom“ overlay_alpha=“50″ equal_height=“yes“ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ row_height_pixel=“120″ back_size=“auto“][vc_column column_width_percent=“100″ position_vertical=“bottom“ align_horizontal=“align_center“ gutter_size=“3″ override_padding=“yes“ column_padding=“2″ style=“dark“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″ css=“.vc_custom_1519947016391{padding-bottom: 30px !important;}“][vc_column_text css_animation=“zoom-out“ uncode_shortcode_id=“213019″]<\/p>\n

Bystronic’s zukunftsweisender Messestand auf der Euroblech<\/p>\n

[\/vc_column_text][vc_empty_space empty_h=“1″][\/vc_column][\/vc_row][vc_row unlock_row_content=“yes“ row_height_percent=“0″ override_padding=“yes“ h_padding=“2″ top_padding=“2″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column width=“1\/1″][vc_gallery el_id=“gallery-112493″ type=“carousel“ medias=“73352,73354,73358,76383,73356,76380″ carousel_lg=“3″ carousel_md=“2″ carousel_sm=“1″ thumb_size=“sixteen-nine“ gutter_size=“2″ media_items=“media|lightbox|original“ carousel_height=“equal“ carousel_interval=“5000″ carousel_navspeed=“1000″ carousel_loop=“yes“ carousel_nav=“yes“ stage_padding=“0″ single_overlay_opacity=“50″ single_padding=“2″ single_border=“yes“ title=“Galerie“ uncode_shortcode_id=“899591″][\/vc_column][\/vc_row][vc_row unlock_row=““ row_height_percent=“0″ override_padding=“yes“ h_padding=“2″ top_padding=“2″ bottom_padding=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column column_width_percent=“100″ gutter_size=“3″ font_family=“font-129489″ back_color=“color-gyho“ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ width=“1\/1″][vc_column_text uncode_shortcode_id=“170003″]<\/p>\n

Kunde: Bystronic<\/a><\/span><\/h5>\n
Einf\u00fchrung: Q3 2022<\/strong><\/em><\/span><\/h5>\n
Realisierungen: <\/span>mehrere Multi-User-Multi-Touch-Anwendungen<\/strong><\/em><\/span>, Content Management System (CMS), Modul f\u00fcr Mehrsprachigkeit, Warenkorb, dynamischer Filter<\/strong><\/em><\/span><\/h5>\n
Projektleitung: Beat Br\u00fchwiler<\/a>, Paolo Mira, Zo\u00e9 Dubois<\/a>, Ga\u00ebl Bourgeois<\/a>,<\/a> Immensive SA<\/strong><\/em><\/span><\/h5>\n
In Zusammenarbeit mit: Kargo AG<\/a><\/span><\/h5>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=““ row_height_percent=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column width=“1\/1″][vc_column_text text_lead=“yes“ uncode_shortcode_id=“213089″]An der Euroblech, der weltgr\u00f6ssten Fachmesse f\u00fcr Blechbearbeitung, wollte Bystronic mit einem markanten Auftritt auf einer Stand von \u00fcber 3000m2 gl\u00e4nzen. Immensive hatte die Aufgabe, den Bystronic Stand mit einer Vielzahl von interaktiven Anwendungen und mehreren Multitouch-Tischen auszustatten.[\/vc_column_text][vc_single_image media=“73368″ media_width_percent=“100″ uncode_shortcode_id=“145649″][vc_column_text text_lead=“yes“ uncode_shortcode_id=“406438″]<\/p>\n

Anwendung „Marktplatz“<\/h3>\n

Als kundenorientiertes Erlebnis konzipiert, dient diese Anwendung als Einstieg in Verkaufsgespr\u00e4che mit Besuchern und potenziellen Kunden. Die Anwendung wurde auf drei interaktiven Tischen im Herzen des Bystronic Standes pr\u00e4sentiert. <\/p>\n

Situationsplan \/ Wayfinding<\/h3>\n

Um die Besucherf\u00fchrung zu verbessern, wurde eine interaktive Karte des Bystronic Standes mit integriertem Produktfilter entwickelt und an strategischen Stellen platziert. Die Besucher konnten einfach bestimmte Bereiche ausw\u00e4hlen, die sie erkunden wollten, und so ihre Reise durch den Ausstellungsbereich vereinfachen. <\/p>\n

Produktpr\u00e4sentationen<\/h3>\n

F\u00fcr jede vorgestellte Maschine wurde eine dedizierte interaktive Anwendungen entwickelt, mit den wichtiges Produktinformationen, Bilder, Videos. So konnten Berater und Besucher schnell auf alle notwendigen Informationen zugreifen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=““ row_height_percent=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column width=“1\/1″][vc_column_text text_lead=“yes“ uncode_shortcode_id=“662461″]<\/p>\n

Vorteile<\/h3>\n

[\/vc_column_text][uncode_list larger=“yes“ uncode_shortcode_id=“466923″]<\/p>\n

    \n
  • Das intuitive Benutzererlebnis sorgte f\u00fcr Konsistenz in allen Anwendungen und vereinfachte die Nutzung f\u00fcr Besucher und Berater ohne umfangreiche Schulungen.<\/li>\n
  • Das Content-Management-System (CMS) erleichtert die Verwaltung aller Inhalte zu jedem beliebigen Zeitpunkt. \u00c4nderungen auch w\u00e4hrend der Messe sind jederzeit m\u00f6glich.<\/li>\n
  • Nachhaltigkeit: Die entwickelten Anwendungen werden am Bystronic Hauptsitz weiter genutzt.<\/li>\n
  • Umfassende Interaktionsstatistiken liefern wertvolle Erkenntnisse zu Kundeninteressen und Nutzerverhalten.<\/li>\n<\/ul>\n

    [\/uncode_list][\/vc_column][\/vc_row][vc_row unlock_row=““ row_height_percent=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″][vc_column width=“1\/1″][vc_row_inner][vc_column_inner width=“5\/6″][vc_column_text text_lead=“yes“ uncode_shortcode_id=“202673″]<\/p>\n

    \u201eMit den Kommunikationsl\u00f6sungen von Immensive konnten wir unser vielf\u00e4ltiges Produktportfolio eindrucksvoll in Szene setzen. Ob zur Beratung, zur Erl\u00e4uterung einzelner Maschinen oder als interaktive Stand\u00fcbersicht, alle Anwendungen lieferten die gew\u00fcnschten Informationen am jeweiligen Standort. Vielen Dank f\u00fcr die tolle Unterst\u00fctzung bis zum Schluss!\u201c<\/p><\/blockquote>\n

    [\/vc_column_text][\/vc_column_inner][vc_column_inner width=“1\/6″][vc_single_image media=“73364″ media_width_use_pixel=“yes“ alignment=“center“ shape=“img-circle“ shadow=“yes“ advanced=“yes“ media_overlay_opacity=“1″ media_overlay_anim=“no“ media_text_anim=“no“ media_image_coloration=“desaturated“ media_image_anim=“no“ media_h_align=“center“ media_padding=“2″ media_width_pixel=“200″ uncode_shortcode_id=“112280″][vc_column_text uncode_shortcode_id=“924321″]<\/p>\n

    Florian Wimmer
    \nKaufm\u00e4nnischer Leiter<\/p>\n

    [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/1″][uncode_block id=“67167″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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