{"id":75454,"date":"2020-03-16T11:34:07","date_gmt":"2020-03-16T10:34:07","guid":{"rendered":"https:\/\/l2567pblzpn.preview.infomaniak.website\/portfolio\/hslu\/"},"modified":"2025-09-15T10:14:42","modified_gmt":"2025-09-15T09:14:42","slug":"hslu","status":"publish","type":"portfolio","link":"https:\/\/www.immensive.com\/de\/immensive-portfolio\/hslu\/","title":{"rendered":"HSLU"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; back_color=&#8220;color-206537&#8243; back_image=&#8220;66887&#8243; back_repeat=&#8220;repeat-x&#8220; back_attachment=&#8220;inherit&#8220; back_position=&#8220;center bottom&#8220; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; row_height_pixel=&#8220;120&#8243; back_size=&#8220;auto&#8220;][vc_column column_width_percent=&#8220;100&#8243; position_vertical=&#8220;bottom&#8220; align_horizontal=&#8220;align_center&#8220; gutter_size=&#8220;3&#8243; override_padding=&#8220;yes&#8220; column_padding=&#8220;2&#8243; style=&#8220;dark&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243; css=&#8220;.vc_custom_1519947016391{padding-bottom: 30px !important;}&#8220;][vc_column_text css_animation=&#8220;zoom-out&#8220;]<\/p>\n<p style=\"font-size: 40px; line-height: 44px; font-weight: bold; font-family: Quicksand; text-align: center;\">HSLU<\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8220;1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; back_color=&#8220;color-gyho&#8220; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; desktop_visibility=&#8220;yes&#8220; medium_visibility=&#8220;yes&#8220; mobile_visibility=&#8220;yes&#8220; inverted_device_order=&#8220;yes&#8220; css=&#8220;.vc_custom_1584611915583{padding-top: 8px !important;padding-bottom: 8px !important;}&#8220;][vc_column width=&#8220;1\/1&#8243;][uncode_info_box items=&#8220;Categories,Date&#8220; text_font=&#8220;font-129489&#8243; text_size=&#8220;h6&#8243; text_weight=&#8220;500&#8243; separator=&#8220;bullet&#8220;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;2&#8243; bottom_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_gallery el_id=&#8220;gallery-112493&#8243; type=&#8220;carousel&#8220; medias=&#8220;71575,71577,71579,71583&#8243; carousel_lg=&#8220;3&#8243; carousel_md=&#8220;2&#8243; carousel_sm=&#8220;1&#8243; thumb_size=&#8220;sixteen-nine&#8220; gutter_size=&#8220;2&#8243; media_items=&#8220;media|lightbox|original&#8220; carousel_height=&#8220;equal&#8220; carousel_interval=&#8220;5000&#8243; carousel_navspeed=&#8220;1000&#8243; carousel_loop=&#8220;yes&#8220; carousel_nav=&#8220;yes&#8220; stage_padding=&#8220;0&#8243; single_overlay_opacity=&#8220;50&#8243; single_padding=&#8220;2&#8243; single_border=&#8220;yes&#8220; title=&#8220;Galerie&#8220;][\/vc_column][\/vc_row][vc_row unlock_row=&#8220;&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;2&#8243; bottom_padding=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; font_family=&#8220;font-129489&#8243; back_color=&#8220;color-gyho&#8220; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8220;171948&#8243;]<\/p>\n<h5><span class=\"font-129489\">Die erste Nutzung der Anwendung erfolgte an der Zentralschweizer Bildungsmesse Zebi im November 2018. Seitdem ist die <a href=\"https:\/\/www.immensive.com\/de\/?page_id=146857\">PopupExperience-App<\/a> ein fester Bestandteil der Pr\u00e4senz der Hochschule Luzern an Schweizer Bildungsmesse.<br \/>\nIm September 2019 waren zwei Anwendungen bei der grossen Er\u00f6ffnung des neuen Zug-Rotkreuz-Campus im Einsatz (VIP- und Public-Event, 6.000 Besucher, @Hochschule Luzern &#8211; Informatik).<br \/>\n<\/span><\/h5>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=&#8220;&#8220; row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8220;137969&#8243;]Die HSLU wollte die grosse Menge an gedrucktem Material (Brosch\u00fcren, Flyer etc.) f\u00fcr die Messepr\u00e4senz der Hochschule Luzern reduzieren und diese noch interaktiver und digitaler gestalten. Ein weiterer Effekt war, einen coolen Blickfang am Stand zu schaffen.<br \/>\nImmensive entwickelte f\u00fcr dieses Event, entsprechend den Bed\u00fcrfnissen der HSLU, eine neue Funktion namens \u201e<a href=\"https:\/\/www.immensive.com\/de\/modul-basket\/\">Basket<\/a>\u201c. Sie schafft einen Kommunikationskanal, der remote zug\u00e4nglich ist und es den Kunden erm\u00f6glicht, Informationen direkt auf ihren Smartphones oder Tablets abzurufen.<br \/>\nNach dem Scannen des QR-Codes m\u00fcssen die Nutzer ein Formular ausf\u00fcllen. Dank der erweiterten Kontaktstatistiken konnte die HSLU alle geteilten Inhalte nachverfolgen und somit ihre Zielgruppe und Besucher besser verstehen.[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8220;104507&#8243;]Heutzutage erfindet sich der Bildungssektor neu, und mit der kommenden Generation ist es wichtig, einen Wow-Effekt zu erzeugen. Zuk\u00fcnftige Studierende bekommen eine bessere Wahrnehmung der Hochschule Luzern als moderne Bildungseinrichtung. Ausserdem sparte die HSLU Zeit und Geld, da das CMS (Content-Management-System) ihnen die M\u00f6glichkeit gab, Inhalte je nach besuchter Messe zu bearbeiten und zu aktualisieren.[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8220;2\/3&#8243;][vc_column_text]<\/p>\n<blockquote><p>\u201eDank der PopupExperience-App gelingt es uns, die digitale und die physische Welt an unserem Stand zu vereinen. Es ist spannend zu sehen, wie viel sowohl Besucher als auch Messepersonal die Interaktion mit dem Bildschirm geniessen und wie viele Gespr\u00e4che daraus entstehen.\u201c<\/p><\/blockquote>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: right;\">Sabine Schmid-Lengacher, Marketing- und Kommunikationsprojektmanagerin<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/3&#8243;][vc_single_image media=&#8220;71573&#8243; media_width_use_pixel=&#8220;yes&#8220; alignment=&#8220;center&#8220; shape=&#8220;img-circle&#8220; shadow=&#8220;yes&#8220; advanced=&#8220;yes&#8220; media_overlay_opacity=&#8220;1&#8243; media_overlay_anim=&#8220;no&#8220; media_text_anim=&#8220;no&#8220; media_image_coloration=&#8220;desaturated&#8220; media_image_anim=&#8220;no&#8220; media_h_align=&#8220;center&#8220; media_padding=&#8220;2&#8243; media_width_pixel=&#8220;200&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][uncode_block id=&#8220;67167&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;0&#8243; top_padding=&#8220;0&#8243; bottom_padding=&#8220;0&#8243; back_color=&#8220;color-206537&#8243; back_image=&#8220;66887&#8243; back_repeat=&#8220;repeat-x&#8220; back_attachment=&#8220;inherit&#8220; back_position=&#8220;center bottom&#8220; overlay_alpha=&#8220;50&#8243; equal_height=&#8220;yes&#8220; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; row_height_pixel=&#8220;120&#8243; back_size=&#8220;auto&#8220;][vc_column [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":71585,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[213],"class_list":["post-75454","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-popupexperience-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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